22 February, 2016
HKBU-SCE Guest Lecture


On 22 February 2016, Mr. Hilton Law, CEO of ISL, was honored to be the speaker for the guest lecture of e-Marketing at the School of Continuing Education, Hong Kong Baptist University.

Mr. Hilton Law shared the issues of marketing with traditional media, key channels of e-Marketing, performance measurement of e-Marketing, e-Marketing strategy, case study of e-Marketing, and so on.

After the talk, many students inquired about the trends of e-Marketing and the key channels of e-Marketing, such as search engine marketing (SEM), search engine optimization (SEO) and facebook marketing, etc.